Video: The Future of Marketing – Social Objects
If you think it’s social media is the future of marketing you are way off kilter. Social media is merely a means to and ends, a tool, a medium for communication. Social media is not a strategy. What...
View ArticleWalks With Jeph Episode 3: Westjet (Video)
Today on walks with Jeph we talk about Westjet and the social object they’ve developed; being the “fun” airline. They tell jokes on flights, are extremely friendly, and just seem to care more than the...
View ArticleClik here to view.
Is a Bank With Amazing Customer Service an Oxymoron?
It’s a true story alright. Last weekend I lost my access card. I called TD Sunday afternoon to cancel my card. Here’s how the conversation went. Me: I’d like to report a lost access card. Heather: Sir,...
View ArticleMost events aren’t meant to be remembered
that’s why most events aren’t that good. How many presentations, conferences, lecture’s, speeches, keynotes, and guest talks have you been in that have completely bored you to death? It’s become an...
View ArticleClik here to view.
9 Lessons Learned Volunteering on Not-For-Profit Boards
1. The world is changing faster than you can imagine. “Every day, we create 2.5 quintillion bytes of data — so much that 90% of the data in the world today has been created in the last two years...
View ArticleClik here to view.
Why I Give Away Stickers Regularly – Episode 15 #InTheLab
Hugh MacLeod says the future of marketing is social objects. I wholeheartedly agree. That’s why I give away stickers regularly, I want someone to be inspired a week, a month, a year after I have met...
View ArticleClik here to view.
The Hat Farm: An Example of Social Enterprise Using Instagram || Eps 29...
Born out of necessity the Hat Farm has grown into an amazing example of Social Enterprise. Did you hear us on the radio? @cbcsask Afternoon Edition had us on, along with an online spread! Thanks for...
View ArticleVideo: The Future of Marketing – Social Objects
If you think it’s social media is the future of marketing you are way off kilter. Social media is merely a means to and ends, a tool, a medium for communication. Social media is not a strategy. What...
View ArticleWalks With Jeph Episode 3: Westjet (Video)
Today on walks with Jeph we talk about Westjet and the social object they’ve developed; being the “fun” airline. They tell jokes on flights, are extremely friendly, and just seem to care more than the...
View ArticleClik here to view.
Is a Bank With Amazing Customer Service an Oxymoron?
It’s a true story alright. Last weekend I lost my access card. I called TD Sunday afternoon to cancel my card. Here’s how the conversation went. Me: I’d like to report a lost access card. Heather: Sir,...
View ArticleMost events aren’t meant to be remembered
that’s why most events aren’t that good. How many presentations, conferences, lecture’s, speeches, keynotes, and guest talks have you been in that have completely bored you to death? It’s become an...
View ArticleClik here to view.
9 Lessons Learned Volunteering on Not-For-Profit Boards
1. The world is changing faster than you can imagine. “Every day, we create 2.5 quintillion bytes of data — so much that 90% of the data in the world today has been created in the last two years...
View ArticleClik here to view.
Episode 6 of #InTheLab – What’s the Future of Marketing?
What is the future of marketing? The answers simple, social objects. What does that mean for your company or organization? You need something, something tangible, something people can use/wear to...
View ArticleClik here to view.
Why I Give Away Stickers Regularly – Episode 15 #InTheLab
Hugh MacLeod says the future of marketing is social objects. I wholeheartedly agree. That’s why I give away stickers regularly, I want someone to be inspired a week, a month, a year after I have met...
View ArticleClik here to view.
The Hat Farm: An Example of Social Enterprise Using Instagram || Eps 29...
Born out of necessity the Hat Farm has grown into an amazing example of Social Enterprise. Did you hear us on the radio? @cbcsask Afternoon Edition had us on, along with an online spread! Thanks for...
View ArticleClik here to view.
How To Be The Best Salesperson In The World
Lie to people It’s unethical. It’s immoral at times. But if you want to be the best salesperson around just lie to people. Stretch the truth, “you look great in that shirt!”, “You definitely need the...
View ArticleClik here to view.
2018 StratLab 8 Inspirational Heroes Poster Series
2018 StratLab Inspirational Heros Poster Series “And, when you want something, all the universe conspires in helping you to achieve it” -The Alchemist We love to inspire people. The look on someone’s...
View ArticleClik here to view.
The Relentless Pursuit of Creating Social Objects
The Relentless Pursuit of Creating Social Objects A wise man once said the future of marketing is social objects, and the future is now. If you aren’t dead set on creating a remarkable experience...
View Article
